Good brands have satisfied customers. Great brands have raving fans. Decoding the science of advocacy, Amanda explores why your existing customer base is possibly the greatest hidden asset in any business and outlines a plan to create a brand that customers willingly and enthusiastically rave about.
In this virtual masterclass, you will learn:
How to cultivate customer-centricity from the inside out
Why developing brand advocates is the fastest and most effective way to scale a brand
The shift from word-of-mouth to word-of-mouse and the opportunity it presents
How to identify the cultivate brand advocates and how to make them multiply
The six keys to creating a memorable customer experience worth raving about.