The Business Capability Digital Workshop provides a hands on, practical and fun way to provide Mackay tourism operators with a way to grow your online presence, maximise the opportunities that are available through Tourism and Events Queensland's 'Best of of Queensland Experiences' (BOQE) initiative, and ultimately to make it easier for your customers to find you - driving business!
TOURISM INDUSTRY BUSINESS CAPABILITY PROGRAM (TIBCP)
Digital innovation is transforming the way we work, live and travel.
Queensland is well positioned to become a global leader in digital capabilities.
Queensland tourism operators with strong digital capability can leverage existing and emerging technologies to develop a skilled workforce and create enhanced visitor experiences.
The Queensland Government encourages the tourism industry to be active participants in their digital transformation and to reap the benefits of enhanced capability, improved efficiency and increased productivity in their workplace.
Technology will infiltrate the entire tourism ecosystem, impacting every aspect of the visitor journey.
The popularity of smartphones has led to an increased consumer expectation of business digital literacy, including functional websites, automated online booking systems and integrated social media channels.
Tourism operators are increasingly looking to social media to gather visitor insights and tailor customer experiences.